SEM & SEO
Effectiveness
Achieving visitors objectives when they land on your website. e.g. Can they find the information they need, products they desire, or contact the company for customer service?
Efficiency
Enhancing how quickly can a visitors complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away.
Learnability
Can visitors learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website.
Analysis
Advanced SEO analytics tool for your website to perform SEO audit and identify opportunities for optimization.
Memorability
Can Visitors re-find your website next time they go onto a search engine? Repeat traffic can help you get a Google ranking boost.
Reporting
In order to know your website proposition and rank verses competitors you need to generate SEO report.